Art As Photography
A message from the principal:
"We have been working with partners in the photographic, high-end
image capture, and photographic print industries, in order to provide a
specialist service which extends artists involvement with an artwork
such as a painting, which takes the artists revenue stream well beyond
being a one-off sale with one-off revenue.
Now artists have the ability to create
limited or open editions of their work, reproduced as high quality
There are two levels of service, and
you can read more about both on this page."
FAQ's About Art As
[Extract from our sister site
Firstly - Photography
Since the first photographic
images were committed to glass, paper or metal in the early 1800's,
there has been much debate about whether or not photographic images are
The InPictura stance is
that not all photography is art, but a lot of it can be defined as art.
This can be narrowed down
to a number of factors, the manner in which the photographer has
composed the image, the method of creating the image, the subject
matter, the lighting itself, or some or all of the above.
Some or all of these
elements combine to create a photograph which is in and of itself - a
work of art.
Art is, and always will
be - subjective. Photography is no different. We leave you as the
individual, to decide for yourself.
Art As Photography - A
Not related to the above
question about whether or not photography is art, this is a new area for
InPictura [with intelligen as its parent company].
When an artist creates an
image, they (hopefully) sell off the work as a one-off. Any spin-off
sales come from either the creation of a lithographic print run, or by
producing limited edition prints such as a screen-print artist might.
(Limited edition can also of course be applied to lithographic prints,
but regardless, offset lithographic printing is often prohibitively
Now, it is possible for
the creator of an original work, to benefit from the sale of
high-quality photographically reproduced images of the original. This
can be either as an open or limited edition. The images are printed
'on-demand' so there is no high outlay.
First - A word
An artist will create an image using any of a variety of tools and
mediums. Take oil paint for example. The artist will have their own
technique for application, and their own brush style. Image if these
elements could be included in a photograph!
With modern day
photographic printing it is possible for extremely high quality scans of
artwork, to be reproduced as extremely high quality photographic prints.
There are 2
1 - Standard Service
This is where the artists work is submitted to a high-resolution 'flat
light' flatbed scanner. (If the frame is not too deep, the artwork may
not even need to be removed.)
The resulting image is
then quality controlled and submitted to a high-quality photographic
printing process, with the resulting images for sale as open or limited
2 - Fine Art '3D' Service
For this process, the painting is again submitted to a flatbed scanner,
but with specialised 'oblique lighting' and masking techniques employed,
such as those used in 3D cartography. This lighting technique allows the
scan to capture every nuance of the paint and technique used.
The images immediately
below compare a tiny 200x200 pixel portion of the top-left of a much
larger image. The image on the left uses the Standard scanning service.
In itself, a high-quality result. The image on the right, uses the Fine
Art 3D technique.
The differences speak for
Within the detail area of the painting, the difference between the
standard and fine art techniques is nothing short of astounding ....
It is hard to believe
these are BOTH scans from the same painting.
Art As Photography - The Process
- The artist selects the work they
want to extend into an open or limited edition photographic print
- The artist then decides which
service they require:
- Standard (Flat Lighting)
- Fine Art (Oblique 3D Lighting)
- A one-off setup fee is agreed
with intelligen which includes:
- secure shipping (scan work & original returned to the artist
- processing/proofing of the image
- a test print
- agreement on any sales and marketing (unless the artist will
handle this themselves)
- fulfilment details agreed
- inclusion on the intelligen Gallery page (optional)
- Thereafter, the artist simply
orders one or more prints from intelligen, and they are produced and
sent directly to the artist (or alternatively - drop-shipped
directly to the print buyer)
Principal: John W Baker
Phone: 0044 1330 820030
Mobile/Cell: 0044 7833
(vodafone UK or international rates apply)
Art As Photography - The
- The Artist - retains copyright of
the original work and any photographic prints resulting
- The Artist - will provide proof
of origin/ownership/authorship of any original artwork submitted to
the service for reproduction
- Intelligen - (for commercial
reasons,) retains the specialist digital file created and
will ensure there are secure backups of the file, but Intelligen
does NOT own the copyright of the image therein
- Intelligen - will release the
digital image to the artist for an agreed sum
- Intelligen - will handle all
negotiation and technical discussion with:
- the scanning organisation
- the photographic laboratory
- The Artist - may (optionally)
give permission for Intelligen to display the image in an Intelligen
Gallery, and allow Intelligen to sell prints on a 50:50 net profit
commission basis (Fully disclosed and settled monthly with the
- Intelligen - Will ensure that any
transportation of artwork within the UK or Europe is either by
intelligen transport, or by using an Intelligen approved, fully
insured, customs savvy courier
Digital prints from screen-print originals
© Angela Baker-Cameron
© Angela Baker-Cameron
© Angela Baker-Cameron